“TRUE HOSPITALITY CONSISTS OF GIVING THE BEST OF YOURSELF TO YOUR GUESTS.”
– ELEANOR ROOSEVELT
Taking hospitality
to new heights
the chain offers a variety of culinary experiences specializing in the Lebanese Cuisine and has
more
than 25 years of experience in the food and beverage industry. The company’s expertise includes
catering, event production, concept development, and menu planning, among others. Owning,
Operating,
and
Managing branches in four countries at the moment.
As a strategic partner to the General Entertainment Authority and SELA (Sports, Entertainment,
and
Culture), the chain has contributed to the success of numerous events in Saudi Arabia. The
company has played a significant role in the organization of the Riyadh Season and Jeddah
Seasons,
as
well as Formula One events.
With a focus on providing the highest quality culinary experiences, the chain prides
itself on
excellent service and attention to detail.
The company is dedicated to providing customized solutions to meet the unique needs and
preferences
of
each client.
Ghassan Attar
CHAIRMAN
Ghassan Attar, most notably known for owning & managing Attar Travel, Attar Ground Handling Co and being a shareholder in Rolex, always believed in the potential of the F&B sector. He started his first HORECA venture by acquiring Three Arby's franchise in London, the third largest QSR chain in the US in terms of revenue. A chance encounter with Mohamad Sour led to the creation of The Chain, a group of restaurants that offer authentic Lebanese food and hospitality.
Mohammad Srour
CEO
Mohammad Sour began his culinary experience as a humble waiter to finance his studies and rose through the ranks by honing his skills and developing a taste for quality fine dining. Through his entrepreneurial spirit and business acumen, he started his first venture by creating the Beit Ward brand in 2018 in Riyadh, Saudi Arabia, followed by Beirut Khanum in 2020 in Jeddah. Now, he leads one of the most successful F&B groups in the GCC with over 1,000 employees.
OUR STRATEGY
A collective built on community.
OUR MISSION
Building a team of hospitality professionals armed with the latest technology and a culture of inclusion, to accrue the lion share of the Middle eastern offering in the market.
Hospitality consultancy
the chain has a diverse division that offers a range of services to clients wanting to start their own restaurants, including branding, recruitment, marketing, and operational services. The success of the chain lies in the company's commitment to providing high-quality hospitality services that cater to the needs of their customers. the chain also has a consultancy division, which offers turnkey consultancy solutions to clients wanting to start their own restaurants. The consultancy team provides a range of services, including branding, recruitment, marketing, and operational services. The team comprises experienced professionals from the hospitality industry, including chefs, managers, and marketers, who work closely with clients to create tailor-made solutions that address their specific needs.
GIVING BACK TO THE COMMUNITY
the chain has realized the importance of engaging in social responsibility activities as a means of not only giving back to create a culture of support to all employees. Being one of the leading restaurant operators in Riyadh, Saudi Arabia, with a portfolio of over 10 brands. The company has a strong reputation for providing high-quality food and service to customers, and it has long been involved in various corporate social responsibility initiatives. However, the company took this to another level by launching its Premium Cares program in 2017. The Premium Cares program is a social responsibility initiative that focuses on giving back to the community. The program is designed to support various social causes through different activities. These activities are centered on giving food to the needy, feeding orphans during Islamic holidays, inviting elderly from home centers, helping war victims abroad, and planting trees around the world. Supporting the vision of Green Riyadh 2030.
